Bruce is an experienced professional in the accounting space with over 35 years of expertise across multiple functions.

Bruce began his professional career in the Corporate Tax Department of a national CPA firm in Manhattan, spending six years specializing in the taxation of securities transactions, Broker Dealers, investment partnerships and hedge funds. Bruce subsequently left public accounting for a career in technology sales, and for nearly 30 years has been providing software, technology and consulting services to large CPA firms across North America and Israel. Most recently he served for eight years as Director of National Accounts for XCM Solutions, since acquired by CCH, and as the Vice President of Sales for Aiwyn, bringing their Intelligence-Based Billing™ solution to accounting firms.

Bruce lives outside of Jerusalem, Israel, spending time with his six children and two grandchildren.

About Us:

Aiwyn's Practice Automation platform helps accounting firms automate and optimize critical revenue processes by unlocking client data from their existing practice management and CRM systems.

Aiwyn (pronounced “I win”) translates to “wise friend,” fitting as we use data to help advise and guide top-ranked firms on their strategic growth to unlock new opportunities.